Slovenia playing prominent role at ITB in Berlin

The focal point will be Slovenia's 202 m2 stand that will highlight spas, historical cities with a special emphasis on Ljubljana, sustainable tourism, and, as the first country to be declared a green destination, as a sustainable tourism destination. A total of 31 companies will be featured, a new record.

The partner country status is seen as an excellent opportunity to raise its image among tour operators and industry professionals as a green and active destination that has put the development of its tourism sector on a sustainable footing.

"Slovenia's presentation at ITB Berlin is the biggest to date, in terms of the number of participating representatives of tourism companies as well as in terms of programme and activities," Maja Pak, the director of the Slovenian Tourist Board (STO), told the STA.

The invitation to partnership is a huge recognition since...