Greek tourism should aim to woo more high-income visitors

Greece still has significant potential for attracting more high-income tourists who bring the biggest added value to the Greek economy, the Institute of the Greek Tourism Confederation (INSETE) argues in its the latest report.

A study of the profile of foreign visitors in Greece showed that four in 10 belong in the medium- or low-income brackets and most stay at hotels with four or fewer stars. This is without including the visitors from neighboring Albania and the Former Yugoslav Republic of Macedonia (FYROM), which constitute major markets for incoming tourism that in its majority concerns medium-income visitors.

By far the tourists of the highest income and education brackets who visit Greece come from the United States, but they only account for 5 percent of all visitors.

The task of recording and presenting detailed statistics on the profile of incoming...

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