Ekkehard Neureither: Bulgarians are Becoming More Green Oriented

Ekkehard Neureither is the Country Manager of the automation and power technologies giant ABB for Bulgaria.

He is also the Local Division Manager for Low Voltage Products in Bulgaria, Romania, and Moldova.

Neureither has been in the company since 1992, when he started as a production and project engineer. From 1996 to 1998 he was appointed as General Manager of the newly founded ABB Control Ltd. in Petrich, Bulgaria.

In Novinite's "Personality in the News 2013" poll, Mr. Neureither received the award in the Business category, together with Ivaylo Penchev, founder of Walltopia.

What does it take to be a successful manager, especially when managing a business in a foreign country?

Being a successful manager takes the full range of realising the responsibilities, calmly leading and at the same time being an example for many people. ABB in Bulgaria has over 1,500 employees and for me the chance to work with them is a great opportunity. Managing a business in a foreign for me country brings up the chance on first place to learn a lot of new lessons, to get to know better the culture and the expectations of the people. The importance of how and where you manage a business is equally significant. And finding the right balance is a task of priority for each successful manager.

What are the positives and negatives for a foreign company operating in Bulgaria?

ABB has local companies in all countries where it operates and by being in Bulgaria, I believe that we, as well as other foreign companies operating in Bulgaria, are bringing international expertise locally and help the people to develop themselves and to receive the...

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