Digital ad revenues at Turkey’s Hürriyet see 40 percent jump
The digital ads revenues of HÃ¼rriyet DÃ¼nyasÄ±, the joint name of all HÃ¼rriyet products, jumped 40 percent in the first three quarters compared to the same period a year earlier, according to CEO Ahmet Ãzer.
âWe grew double the growth in the sector as the largest digital publisher in Turkey,â he said in an interview. âWe thus expanded both our revenues and market share.â
Digital publishing is the engine of growth for HÃ¼rriyet DÃ¼nyasÄ±.
HÃ¼rriyet DÃ¼nyasÄ± covers print and online eversion of daily HÃ¼rriyet, along with the HÃ¼rriyet Daily News and other digital or hard copy products.
âSome 15 percent of our overall revenues and some 18 percent of ad revenues came from digital, and this share is constantly increasing,â Ãzer said.
Digital advertising is very strategic for HÃ¼rriyet DÃ¼nyasÄ±, he said, adding that the number of monthly unique visitors to hurriyet.com.tr, the main website of the brand, stands at 35 million.
âHÃ¼rriyet DÃ¼nyasÄ± reaches some 10 million people every day,â Ãzer said.
However, calculating the market share in digital ads poses its own challenges, according to the CEO, who complained about the lack of a trustable and objective body to make calculations.
HÃ¼rriyet diversifies its content for the different needs of mobile phones, tablets and personal computers, he said.
âThere are many things that the publishers, ad-givers and agencies should do to expand mobile ads,â he added.