Martha Stewart buys fake designer bags in Istanbul
Hours after lecturing Turks on the importance of brands and âlovemarks,â US TV personality and lifestyle icon Martha Stewart bought fake designer bags in Istanbulâs Grand Bazaar American TV personality and lifestyle icon Martha Stewart has raised eyebrows in Turkey after buying fake designer bags from the historic Grand Bazaar following her lecture during Brand Week Istanbul.
âStewart visited the Grand Bazaar and shopped at now globally-known fraudulent designer bag stores. She bought five fake bags,â HÃ¼rriyet columnist Cengiz SemercioÄlu wrote on Nov. 17.
After describing this shopping session as a âcomedy,â SemercioÄlu stressed the discrepancy between Stewartâs fortune and the cheapness of the fake bags she bought.
âI wonder how Martha, whose name is being used as a brand in the decoration, beauty, food and entertainment sectors, would react if her products could be bootlegged and sold in the United States,â he noted.
SemercioÄlu also wrote that Carlos Dunga, the coach of Brazilâs national football team, was another famous customer of fraudulent designer bag stores at the Grand Bazaar.
Stewart, who in 2004 spent time in prison on felony charges, was the keynote speaker of Brand Week Istanbul, organized Nov. 3-8. As the founder of Omnimedia, Stewart was praised in the Turkish eventâs press release as âthe genius of content marketing.â Her speech on Nov. 4 was titled âHow to Become a Lovemark.â
âTraffic is awful, but the city is wonderful. It is so beautiful that I may move to Istanbul one day,â Stewart had told HÃ¼rriyet writer Saffet Emre TonguÃ§ after admiring the view on the roof of the 559-year-old Grand Bazaar that houses over 3,000...