Ermou wooing shoppers and international chains once more

Ermou Street appears to be staging a comeback as the main attraction for shoppers in central Athens, with chains such as Funky Buddha, American Eagle, Tezenis, H&M, Moytzi, Pandora, Lynne and Folli-Follie opening stores there.

In January a new Goody's Burger House will open on nearby Filellinon Street, while American firm Forever 21 is about to open its first store on Ermou.

Sector experts say Ermou and shopping malls are nowadays the best points for chains in terms of turnover and visitors, while also benefiting from the tourism flow.

This year the first rental rate increases in a long time have been noted on Ermou, reaching up to 10 percent compared to last year.