Maxim Behar: Art of PR Is Not Just For PR's Sake

Novinite is republishing an interview with its founder Maxim Behar, CEO of M3 Communications Group and ICCO President, originally done for Vagabond Magazine:

Maxim Behar is a globally recognized Public Relations and media expert, diplomat and entrepreneur. He is a founder, the CEO and the chairman of the board of M3 Communications Group Inc., the leading Bulgarian PR company and a part of the largest public communications corporation in the world, Hill+Knowlton Strategies. Maxim is also the president of  the International Communications Consultancy Organisation. He is the honorary consul general of the Republic of Seychelles in Bulgaria, the vice president of the Atlantic Club in Bulgaria, the chairman of the Board of Trustees of For Our Children Foundation, a member of the board of the World's PR Museum in New York City and a lecturer in many universities and forums all over the world. Maxim Behar is the chairman of the board of the World Communications Forum in Davos, Switzerland. But Maxim's life is not only PR. In-between he is a parachute jumper, plays drums and golf, listens to rock music and adores The Cranberries, The Killers, Muse and especially Canadian Arcade Fire.

Where does Bulgaria stand at the moment?  West or East? What are the main international challenges facing Bulgaria?

Let me explain - I never divide Europe and the world as a whole into East and West, but rather into North and South... But even that perspective now is not actual anymore, especially when talking about Bulgaria. It is a strange country, indeed. More like a pomegranate - sometimes not very luxury and beautiful outside, but extremely tasty and healthy inside... It is just a metaphor of course, but the reality is that not so many...