Turkey's Mado inks strategic partnership deal with Gulf companies

Turkish desserts and food company Mado has signed a strategic partnership agreement with Venture Capital Bank (VCBank) and Al Sraiya Holding to extend into the Gulf Cooperation Council (GCC) region. 

"The partnership shows that capital from the Arabic world [has] trust in the Turkish economy," Union of Chambers and Commodity Exchanges of Turkey (TOBB) President Rifat Hisarcıklıoğlu said at a signing ceremony in Ankara on Dec. 6.      
 
"Turkish courage and Arab capital join forces together with the deal to extend Mado's business overseas," he added.        

The deal valued at approximately $150 million allows Mado's owner based in the southern province of Kahramanmaraş to retain a 60 percent stake in the company. The remainder will be owned by Bahrain-based VCBank and Qatar-based Al Sraiya Holding, according to a person familiar with deal.        

"We are delighted to announce our newest partnership, alongside with Al Sraiya Holding Group and other strategic investors, with Mado," VCBank CEO Abdullatif Janahi said.        

He said the deal with Mado, VCBank's third major investment in Turkey, allows access to "a market which we will continue to focus [on] due to its solid fundamentals and strong economic prospects."        

The Turkish market is among the fastest growing in Europe and provides a strategic position and launch pad for global growth, particularly for companies active in the country's food and beverage sector, according to Janahi.        

"Having looked extensively at numerous local [food and beverage] brands in Turkey, we selected Mado due to the high quality of its products, the strength of its brand as well the global nature of its business," he said, adding that the bank would look to...