Neža Žehelj jewelry - handcrafted "fusion" of art, fashion and design

Neža Žehelj, goldsmith and jewelry designerPhoto by Katja Goljat

You graduated at the Academy of Fine Arts in Venice (Italy) and "Made in Italy" already created a brand awareness in the field of goldsmiths, while Slovenia is not there yet. How do you approach building that kind of story in Slovenia?

Slovenia is still a young country with a lack of recognisable worldwide identity. It is difficult to speak about this. I've been trying to build my brand story gradually by introducing symbols and elements typical of Slovenia and the wider Balkans region into contemporary jewelry. In creating my jewelry collections, I combine art, fashion and design.

Neža Žehelj jewelry is made of very precious materials, gems and stones, where the goldsmith tradition intervene modern art inspired by the nature.

What inspires you the most when creating jewelry? Can you share some moments, places, situations when you...

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