Local acceptance of tourism is a precondition for the sustainability and competitiveness of any tourism destination

Professor Tanja Mihalič, Faculty of Economics, University of Ljubljana (FELU)

According to the World Economic Forum, emerging markets are becoming more attractive destinations. Between 2016 and 2026, the top 10 fastest growing destinations for leisure travel spending are expected to be India, Angola, Uganda, Brunei, Thailand, China, Myanmar, Oman, Mozambique and Vietnam. What would you highlight in terms of efficient tourism management?

Predictions about the fastest growing tourism markets are popular and do a lot of good for the image and recognition of the tourism sector as they recognise the economic importance of the sector through economic growth. Nevertheless, the economic and management perspective of tourism has moved away from physical flows and total spending metrics, and has developed more sustainable key performance indicators based on the economic efficiency, profitability, social and environmental costs and benefits of...

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