H&M to Make Female Clothes Sizes Bigger
BBC - H&M clothes sizes will become bigger following complaints from customers.
A spokesperson for the high street chain said: "We are taking the steps to change our womenswear measurements to be in line with UK sizing."
For example, the Swedish chain said the previous measurements and fit of a size 12 would now be the measurements of a size 10.
Many shoppers have previously complained that H&M sizes are too small.
In March, shopper Rebecca Parker wrote an open letter complaining that despite being a 12/14 she struggled to fit into size 14 jeans at H&M.
"Why is it OK for a brand to label an item of clothing as a size which it clearly isn't," she asked.
She pointed out that while H&M sold items emblazoned with phrases such as #GRLPOWER or SISTERHOOD the shop's sizing policy was the opposite of empowering women.
Other customers had previously taken to Twitter to register their dissatisfaction with H&M's sizing.