Supermarket executives forecast sales stagnation

Supermarket turnover will remain stagnant in the second half of this year due to social, economic and political uncertainty, a poll of senior corporate officials has found.

In its latest fast-moving consumer goods (FMCG) trend survey, the Research Institute of Retail Consumer Goods (IELKA) established that executives' forecasts for July to December are slightly worse than their predictions for the first six months of the year.

Two in five respondents believed that sales levels will remain static until December, compared to 31 percent (down two percentage points) who forecast a 2 percent increase. Only 1 percent (down from 3 percent in January) believe turnover will increase by 5 percent or more. On the other hand, 28 percent (up from a quarter of all respondents) believed sales will be down, with 8 percent forecasting a decline of more than 5 percent.

However,...

Continue reading on: