Athens tourism soars, but bubble is feared

Athens is successfully tapping the global trend of city break tourism, with the Greek capital enjoying an unprecedented boom of investments in new hotels and homesharing accommodation offered through online platforms such as Airbnb and HomeAway, as one in six visitors to Greece spends at least one night in Athens.

The international trend for more and shorter holidays - both by families of a higher and medium income level, and by younger generations such as the so-called millennials or Generation Y (those born between 1980 and 2000) - is showing a preference for Attica thanks to its wealth of cultural attractions, its proximity to the sea and its connections to the Greek islands, which allow visitors to choose from a variety of destination combinations.

So-called city breakers who come exclusively to Athens for a brief or medium-length stay, soared from 220,000 in 2013...

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