Sunseeker moves into aluminium-built yachts in partnership with Icon Yachts
In a truly momentous step, Sunseeker International has announced plans to move into the world of metal-built yachts as it looks to capitalise on its success in the superyacht market and the demand it sees from owners for even larger Sunseeker vessels. This exciting development will see the British brand partner with renowned Dutch builders, ICON Yachts, to produce a new 49-metre yacht, the first of which will launch in 2021.
This new venture moves the brand into a completely different method of build for the first time in its 50-year history, but the idea behind this move is certainly not a recent one as Sunseeker International Sales Director, Sean Robertson explains: "We have wanted to build larger vessels for some time; we know there is demand there for larger Sunseeker yachts as the 155 Yacht proved. The decision to stop building that model was a commercial one based on...
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