Greece's culinary heritage is an untapped treasure for the tourism sector, say experts
Greece does not promote its culinary tourism the way it should, given the wealth of the country's culinary delights and the size of incoming tourism centering on its natural and cultural attractions, experts say, as planning for the 2019 tourism season gets under way.
Professionals from the sector regard gastronomy as one of the most promising fields of alternative tourism for Greece thanks to the diversity of its food and drink traditions, the quality of its products - ranking among the country's main exports - as well as the global trend for exploring local foods and products.
Experts blame the lack of central policy in the failure to promote Greek cuisine as a key theme in the country's campaign to expand and diversify its tourism appeal. They say this is a dimension that should serve a key objective of Greek tourism policy for boosting quality and revenues.
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