Short-term rental takings point to market saturation

The first signs of an oversupply in the short-term rental market started to become evident in late 2018, with a rise in available properties and a drop in takings, according to data presented on Thursday at a conference in Athens.

Active ads for Greek properties on online platforms such as Airbnb and HomeAway amounted to 72,144 at the end of 2018, a year-on-year increase of 21 percent. However, average daily revenues fell by 17 percent to 126.4 euros, while the occupancy rate declined 13 percent year-on-year to 46 percent of all ads, from 52.7 percent in 2017.

The above conclusions stem from a survey presented at the BnB Guest Conference on home-sharing by Tom Caton, chief revenue officer at AirDNA, a company that specializes in analyzing data from Airbnb and HomeAway, which have over 9 million ads for properties around the world between them.

Caton said that...