The Five Myths About Bulgarian Employer Branding, by Maxim Behar, CEO, M3 Communications Group, Inc

In the whole jungle of opinions, exclamations, hating, positive opinions and heated debates whether good business can be done in Bulgaria five myths tend to stand out more clearly. And they are not only to be found on social media but a huge number of employers often use them as strong arguments, not to mention the HR companies.

"Oh, how hard it is, it is not like it used to be 10 years ago, the market has thinned down, everyone has huge demands, they want high salaries and care about nothing else," recently said the manager of a rather big HR company in her office, while wringing her fingers as a sign of excuse nearing despair. Around the end of the conversation she just made me an absurd offer: "Max, try finding the people you seek yourself to see how hard it is for us..." Well, practically, everything is hard but it would never cross my mind to tell this to a client.

And here is how I got to the five myths that I believe the after all serious and big - not only Bulgarian - business would agree with me about.

 Myth #1 - There are no quality people on the market

Unlike 10-15 years ago, when we all thought candidates were a day or two away from being prepared to meet our requirements but hundreds of applicants responded to an ad, now in the entire Bulgarian business space is spread the rumor that the real, capable, well-trained specialists are either abroad or in foreign outsourcing companies. This is not true though. In the last 2-3 years there really is a trend among millennials to see potential for their development in Bulgaria but also to find Bulgarian companies of ever higher quality with better environment for success and career growth. 

I...