Greece needs tourism upgrade, promotion of holiday homes

Speaking at last weekend's Delphi Economic Forum, leading figures in Greek tourism called for the industry's quality and national policy on the sector to be upgraded while ensuring sustainability. They also proposed a campaign to encourage foreigners to buy a second home in Greece.

The president of the Greek Tourism Confederation (SETE), Yiannis Retsos, said the industry's main challenge is making the optimum use of natural resources to improve the country's tourism product. He explained that over 67 percent of tourists are willing to pay more for products that are not harmful or are beneficial to the environment, especially regarding local produce, which can create new trends and opportunities for local communities.

To serve sustainability, Retsos added, Greece needs to spread out the 30-odd million tourists it receives every year across more domestic destinations...

Continue reading on: