State is tourism’s main obstacle

The Greek tourism product suffers where it depends on the state mechanisms, and competitiveness with international markets is lost as a result, even though it enjoys very high rates of satisfaction in comparison with rival destinations as far as most other criteria are concerned.

According to a survey by Greek Tourism Confederation's Institute for Tourism Research and Forecasts, the rate of travelers who have been to Greece once and intend to revisit the country is lower than that of rival destinations.

Data showed that only 36 percent of foreigners who have vacationed in Greece see themselves coming back, against an average of 46 percent in rival destinations such as Spain, Portugal, Italy, Malta, Turkey and Croatia, even though those other countries scored lower in tourists' main satisfaction criteria.

The survey, titled "Assessment of the 'Greece' Brand,"...

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