Greece boosts its tourism brand

Diving around Patmos, climbing on Kalymnos, rafting on the Arachthos River, windsurfing off Paros, walking through mastic groves on Chios. An increasing number of international travelers are ditching their all-inclusive bracelets in search of fresh and more authentic experiences, and for those looking for something different, the possibilities in Greece are endless.
New types of holidays are on offer under the catch-all "alternative tourism" - ranging from sports, cultural and religious tourism to agritourism, medical tourism, rural tourism and more.
Greece is expanding its tourism identity. On top of styling itself as the ideal destination for the sun-and-sea experience, this friendly country offers countless options to explore areas of natural beauty, walk in the footsteps of the ancients and embark on other adventures. Meanwhile, the country has decent infrastructure,...