Slovenia is Not a Place of Mass Tourism

Why have you have decided to initiate a smaller project in the sphere of boutique tourism, something very different from the Postojna Cave? The famous caves are the most visited tourist attraction in the country, after all.

Slovenia has formed a tourism strategy that includes concepts of five-star boutique accommodation and unique experiences. While the strategy is very well-conceived, there are quite a few issues with the implementation, especially on economic subjects. Luxury means a higher bill, one can not offer a boutique experience for the regular price. Those of us, who know well, how mass tourism works—where numerous people admire natural sights and cultural heritage—accepted the challenge of this boutique approach with the idea of preserving the most exquisite corners of Slovenia in all their unique glory. So we approached the project within...

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