Plenty of growth prospects seen in online food orders

Food delivery is a 1.5-billion-euro business in Greece. Of that, online orders account for 20 percent of the market, or 300 million euros.

The online delivery business is an oligopoly. The market is currently controlled by two businesses, the German-based Online Delivery and the Patra, Greece-based Delivery.

The first of the two controls e-food.gr, clickdelivery.gr and deliveras.gr, and has cornered 90 percent of the market, while the Greek company operates the delivery.gr site, getting the remaining 10 percent share of the market.

The two site operators charge a 10 percent commission, which brings in a total of 30 million euros. This oligopolistic, or really nearly monopolistic, market is the result of acquisitions.

The three sites controlled by Online Delivery were once operated by three different Greek companies. These were acquired by German firm...

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