Virtual advisors will be the new face of banking
Banking operations are changing globally and Greece is no exception. Customer experience is increasingly digitalized across many platforms, with online banking becoming increasingly dominant.
As bank managers charged with implementing these changes told Kathimerini, everything is in flux, with new technologies and communications constantly being introduced and the emergence of a new, more intelligent world, based on artificial intelligence and connected networks and devices.
Applications in the pipeline will be able to discern each customer's individual needs and will propose products and solutions, without the presence of an adviser being necessary.
Greek banks have already announced the operation of such unmediated banking for select clients. These personalized offers of solutions and products are based on each client's spending patterns.