Innovation is about people and a strong organisational culture

In 2016, you published a book (together with Professors Matej Černe, Anders Dysvik, Arne Carlsen) entitled "Capitalising on creativity: Fostering the implementation of creative ideas at work". What is the biggest challenge within the people-process-ideas triangle when building an environment where the potential of highly creative and possibly useful ideas establishes a competitive advantage for a company?

There is an abundance of ideas floating out there in business. The true challenge of innovation comes when we need to implement those ideas, to move from fascination about something new towards something that will solve actual problems of real people. A special challenge is when ideas are extremely novel, different from what we have been used to doing so far, and that is exactly what our book focuses on - how to put these highly creative, highly novel,...