The AEIOU of Leadership - With love for 4P's: profit-people-planet-purpose

If we want to bequeath our planet with decent living conditions to our descendants, we need to drastically transform the economy. I believe that this can only be done by conscious leaders who perceive the world as a unified whole, who place their role in a wider context and are aware that their decisions directly affect the quality of many people's lives. Such perception goes far beyond the narrow understanding of responsibility as being connected only to the material resources of an organisation, the results in a profit and loss account, and balance sheet. Conscious leaders do not manage their organisations solely as business ventures, but also as platforms for fulfilling their mission and the mission of their employees, thereby contributing to the welfare of the community. They know that their responsibility extends far beyond the limits of the organisations they manage.


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