Supermarkets could tap into 7.8 bln

Supermarkets in Greece have a significant scope for further increasing their turnover, not only through increasing demand for the brands and products they already stock, but mainly by expanding to new categories of products and services.

Although Greek households spend the bulk of their food shopping budget (57 percent) at supermarkets, this share is smaller than that in other eurozone countries, with 43 percent of food retailing turnover taking place outside supermarkets - i.e. specialized food stores such as butchers, bakers etc.

According to a Hellenic Statistical Authority (ELSTAT) analysis of  data compiled by the Research Institute of Retail Consumer Goods (IELKA), grocery spending per household amounted to 366.67 euros a month last year, up 0.86 percent on 2017. At the same time, total expenditure on groceries in Greece remained practically unchanged, rising...

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