Mastercard - A global brand that thinks locally
Rose Beaumont leads the internal and external communications, business experience, interaction and amplification, for Mastercard throughout Europe and internationally. Focused on delivering integrated solutions and experiences that drive business performance and engagement, Ms Beaumont combines excellence in thought leadership and strategic vision with creative execution and story-making.
Earlier this year, Mastercard launched its sonic brand, featuring renowned musicians and artists from all over the world. What was its purpose and how did it enhance the evolution of Mastercard?
Mastercard, as a business, has now been in existence for over 50 years and throughout this time the product and the solutions that we have offered have grown and expanded. In today's increasingly digital world, we know that the importance of having one front door for...