Marketing Greece shows tourism a way out

Marketing Greece, the nonprofit organization of the Greek Tourism Confederation (SETE), is evolving into a central entity in the management of the unprecedented crisis in Greek tourism, particularly in the maintenance and strengthening of demand for traveling to Greece when the pandemic eventually subsides.

The Prime Minister's Office and the Tourism Ministry have realized the great potential of Marketing Greece, and so has Steve Vranakis, the chief creative officer of the government, who, along with Marketing Greece and all the main entities in the sector, presented on Thursday the "Greece From Home" initiative that is aimed at boosting the image of the country around the world in the context of the Covid-19 epidemic.

Such was the case of the "Till Then, Stay Safe" campaign that started two days after the shuttering of seasonal hotels and was adopted by all to form a...