E-commerce boosts turnover

Digitally upgrading an enterprise can fetch up to 20% more sales compared to its rivals that have not created an online store or made other such moves toward an electronic transformation, according to a report by the Hellenic Federation of Enterprises (SEV).

The fact that the use of digital instruments can increase profit margins by up to 55%, while resulting in customers expanding the average sum of their purchases by 20%, means not only higher turnover but also greater earnings for the enterprise, says the report titled "Retail Commerce 360º: Tomorrow Is Here!"

"Interconnected retail commerce is essential for corporations that wish not only to survive but also to develop in the digital future that is coming. Notions such as the interconnected customer, the smart shop and the interconnected supply chain must be embraced by corporations and form part of their digital...