Digital mall for regional businesses

Greece's first digital mall is taking its first steps, with the aim of granting traders and professionals active in any given region the space to advertise their products, offers and promotional activities at very low rates, initially increasing their sales at their physical stores and then their online sales.

The digital mall first saw the light of day over the summer in the town of Xylokastro, in the northern Peloponnese, in a pilot project created by Greek startup PROothisi.

The company also intends to create a network of distributors that will be available to local companies and professionals through the digital mall. At a later stage the project could also serve as an online sales platform.

PROothisi founder and chief executive Panagiotis Ntomalis says the company has held talks with several other municipalities, and that he is seeing progress with the...