Turnover increase of 20% for retailers this week

The first week after the introduction of the hybrid e-commerce model known as click-and-collect (dubbed "click-away" in Greece) saw the turnover of retail enterprises boosted by about 20% compared to the previous week. However, in this can in no way offset all of the sector's festive season losses as the lockdown does not allow for the conventional operation of brick-and-mortar stores.

Market professionals estimate that six days before Christmas the festive season turnover has come to just 30%-40% of last year's, as turnover losses for now amount to about two-thirds despite the operation of online commerce and the click-and-collect system.

About a third of this weekly increase in turnover has come from the click-and-collect system, market experts tell Kathimerini. The practice of curbside collection has also helped accelerate the delivery times of online orders by...