Radio remains effective in Turkey despite technological advances

Radios are still an integral part of Turkish people's lifestyle despite the emergence of the internet and numerous technological advances such as podcasts, smartphones, and the like, according to research.

Owing to its low cost and easier accessibility, radio is still recognized as one of the most popular and effective means of communication.

As such, it is preferred by an overwhelming majority of people living in developing countries, like Turkey.

According to data compiled from a radio listening tendencies research conducted by Turkey's broadcasting watchdog, Radio and Television Supreme Council (RTÜK), the rate of those who listen to radios in the country is 66.9 percent.

The research shows that the rate of those who have at least one radio remained around 39.2 percent, while it also revealed that the radio channels were listened to mostly from mobile phones and televisions.

The study, which was conducted by interviewing 4,512 people aged 15 and over in 26 provinces, also revealed that the rate of radio ownership increases in direct proportion to age.

Some 43.1 percent of those who say that they own at least one radio at home or their workplace are between the ages of 45-54.

The age group that listens to radio most is 55 and above.

The people in the western and central parts of Turkey are the ones who listen to radio most.

However, it was determined that the rate of listening to radio broadcasts from mobile phones and car radios has increased significantly over the years.

Nearly 54 percent of radio broadcasts are listened to by people through mobile phones, 43.2 percent through televisions, and 28.9 percent through classical radios.

When looking at the devices that car owners use to...