Egypt souvenir market pins hopes on tourism resurgence

Pyramids, Tutankhamun masks, Nefertiti busts - Egypt's souvenir-makers are pinning their hopes on a new lease of economic life after tourism was battered by the coronavirus pandemic.

In the shadow of the magnificent Giza Pyramids, Eid Yousri manufactures polyester Pharaonic figurines from a humble workshop erected on the roof of his family home.

"We've lost nearly 70 percent of our business," Yousri said, lamenting the plunge in visitors to one of the seven wonders of the ancient world.

Before the pandemic, "we had about 15 workers compared to five today," he said, noting that even the remaining staff were not full-time.

He sells his products from as little as 20 Egyptian pounds ($1.30) to 200 pounds ($13).

Hundreds of small business owners and artisans have been forced to mothball much of their activity, choked by cancelled flights and movement restrictions around the world.

On the other side of town, in the narrow alleys of Khan el-Khalili in Cairo, tourist Caroline Bucher is on the hunt for "locally made" products to bring back home to her native Dominican Republic.

"We're looking for handmade and quality souvenirs, that are about local culture," she told AFP. "It has to be a memory of the trip."

In a souvenir market that was for many years flooded by cheap Chinese imports, the government is seeking to meet the demand for quality products sought out by tourists like Bucher.

The factory, named Konouz (treasures in Arabic), produces furniture, statuettes and paintings that retrace four major periods of Egyptian heritage: Pharaonic, Greco-Roman, Coptic and Islamic.

Reproductions, in 1:1 scale or miniaturized, are accompanied by an official government-issued certificate of authenticity.