Turkey introduces 1st destination-oriented regional tourism brand

Turkey introduced a promotional program on June 27 for the "Mesopotamia" brand, which was created to promote the tourism potential of the southeastern Anatolia region to the world.

Speaking at the event, Minister of Culture and Tourism Mehmet Nuri Ersoy said Turkey has the richest and most unique homeland in the world with its history, culture and geographical structure.

"We will implement tourism investments in each province [of the region] in the most accurate and successful way, step-by-step, and we will give these lands a new identity in terms of culture and tourism," Ersoy said.

He said the tourism-focused promotion and branding project for the southeastern Anatolia region includes the provinces of Adıyaman, Batman, Diyarbakır, Gaziantep, Kilis, Mardin, Siirt, Şanlıurfa and Şırnak.

Noting that the southeastern Anatolia region "reflects Turkey's tourism diversity," he said: "In these nine provinces, more than 18.5 million liras (approx. $2.1 million) of the project and application aid was provided to 611 immovable cultural assets, and approximately 152 million liras (around $17.3 million) was allocated for landscaping and infrastructure applications."

The event was also attended by the Minister of Industry and Technology, Mustafa Varank, who said: "By preserving the cultural and natural heritage, we want to make Mesopotamia a global brand, to engrave it in people's minds, and to ensure that more people visit these places and collect unforgettable memories."

Varank said Turkey also aims to "increase tourism revenues, create new employment opportunities and accelerate development in the region" through this project.

For his part, Şanlıurfa Governor Abdullah Erin also cited Mesopotamia's "countless treasures,...

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