Telenor reveals for B92.net how much money it is investing in the new project
Telenor has recently become the third player on our cable market. Through its new service for households called Hipernet, presented to the public last month, it will offer customers fiber optic internet, digital television and fixed telephony.
In an interview with B92.net, Goran Vasi, Telenor's Chief Corporate Affairs Officer, speaks about the company's strategic plans on this topic.
"First of all, I want to say that on November 15, our company made a big step forward in terms of business, as we launched a portfolio of fixed services for households. Hipernet includes fixed fiber optic internet, digital television in test version and fixed telephony. We wanted to expand the best network experience that Telenor's mobile service customers already have to households, together with the new generation of digital television and top-notch customer experience", he said.
B92.net: When we talked at the beginning of the year, you mentioned that no one was talking about what customers really want. So what is it that customers want from cable operators?
Customers want services tailored to their needs and wishes. In terms of fixed internet and cable television, customers have so far been able to choose from a very limited number of options. We want to offer customers a new, different experience and range of services. We believe that Serbia is ready for another strong player in the market of TV content distribution, and we hope that customers will recognize Hipernet as a new, different service.
B92.net: In that regard, how do you plan to get people interested in choosing your services, and not the services of one of the two already existing major competitors?
I would say that there are three main reasons why customers should try Hipernet. First...