Turkey aims to up its share in luxury tourism market

Turkey, whose share in the world's upper segment tourism destinations is increasing day by day, is creating strong alternatives for high-income tourists with luxury hotel investments.

These facilities are supported by brand restaurants, marinas, golf courses and unique bays.

This summer, the share of British tourists staying at these high-end facilities is expected to be high. While the war in Ukraine casts doubt on the arrival of Russian and Ukrainian tourists, a large number of tourists are also expected from Germany, France and the United States. Domestic tourists are also expected to take a significant share in luxury hotel stays.

"Russia, Ukraine and former Soviet Union countries meet 15 percent of our occupancy. We can cover the loss in these segments from the domestic market, Europe and the United Kingdom," said Tunç Batum, general manager of Hilton Dalaman Sarıgerme Resort & Spa, a luxurious hotel in Fethiye on Turkey's Mediterranean coast.

He added that domestic tourists, British and Europeans top the hotel's reservation list.

D Maris Bay in Göcek continues to get reservations from Russia, while seeing an increase in interest from the European and U.S. markets.

Cenk Türkmenoğlu, the hotel's general manager, said that the facility is mainly serving yacht tourists.

"During the season, there are many boats moored at our bay, and with the convenience of our hotel's bay, a natural marina is formed," he said.

"Many different yachts, including mega yachts, visit our hotel during the season, and it can be difficult to find a place because of the high demand. Apart from the hotel staff, we have a special yacht service team established to provide special services to boat owners."

Amanruya Bodrum General...