Olympic Brewery: Realistic optimism after the increase of sales and shares in 2021

With a sales growth rate above the market average in 2021 and an increase in market share, Olympic Brewery maintains moderate optimism for this year, despite the significant challenges in terms of inflationary pressures and crisis in the supply chain.

Continuing its investment plan smoothly, the company enters the new "normality" strengthened, due to the trends and habits, the purchasing power and the mix of channels. And as Katerina Tsintsifa, ISC Director of Olympic Brewery, told OT, that the Greek market, where catering and tourism play a key role, through the gradual easing of measures and what tourist traffic shows in the first five months of the year, allows for modest optimism for the coming months, but challenges still remain.

Increase of market share

It should be noted that in 2021 Olympic Brewery took a very important step in the field of sales. With the total market growing by 17%, the company moved with sales growth exceeding 21%, which was accompanied by an increase in market share, both overall and on each channel separately.

The advantage of beer

Regarding the geopolitical crisis and inflationary pressures and whether they will affect the overall course of the market, Ms. Tsintsifa noted that the breweries are once again called upon to operate in a difficult context of special circumstances. As she said: "It is perfectly normal for citizens to be afraid and insecure to reflect on their purchasing power and behavior."

However, since the beer category is less purchasing dynamics, one would say that brewery products may be more affordable alternatives than other categories.

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