Beyonce’s new album ‘Renaissance’ out July 29
After teasing the internet with days of cryptic hints Beyonce on June 16 announced the arrival next month of her long-awaited seventh studio album "Renaissance," the megastar's first since 2016.
Overnight the streaming service Tidal, a platform formerly owned by Beyonce's husband Jay-Z, announced on Twitter the album would land July 29, with rival companies Spotify and Apple Music tweeting the same news minutes later.
Beyonce's social media accounts, which last week removed their profile photos, a sure sign that something was up, meanwhile had bios updated to read "act I... RENAISSANCE."
The blockbuster singer's website also showed what appeared to be a new solo album available for pre-order, along with "Renaissance"-related merchandise.
Thursday's news was accompanied by the announcement of a cover shoot with British Vogue that presents Queen B as a retro-futuristic glam club kid. The July 2022 issue is slated to hit newsstands June 21.
"Soaring vocals and fierce beats combine and in a split second I'm transported back to the clubs of my youth," wrote Edward Enninful, the editor-in-chief of British Vogue who spent time at Beyonce's Los Angeles home for the story, of the star's new music. "I want to get up and start throwing moves. It's music I love to my core."
"Music that makes you rise, that turns your mind to cultures and subcultures, to our people past and present, music that will unite so many on the dance floor, music that touches your soul."
Ever the enigmatic curator of her brand, the 40-year-old Beyonce is well-known for her covert album launches, having long ago bucked the standard album promotion machine for the amplifying power of social media.
In 2013 she upended the music industry's...
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