Greeks lead in e-shopping abroad

Seven out of eight Greek consumers make purchases from international online stores, with this percentage being - according to the PayPal eCommerce Index 2022 - the highest in Europe.

International profiles are gradually being acquired by Greeks who choose to make purchases via the internet, as, in addition to giving their vote of confidence to domestic online stores, they also look outside the country, with 87% making cross-border transactions.

At the same time, 28% of the turnover of Greek e-shops comes from abroad. The Greeks emerge as having the most internationalized shopping profile among Europeans, followed by the Irish with 83%, the Germans with 82% and the Israelis in fourth place as the most fanatical e-shoppers from abroad with 79%.

Overall, the average number of Europeans who buy from online stores abroad comes to 74%, according to 2022 figures.


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