Ljubljana reaps tangible benefits from Best Destinations title

Ljubljana has enjoyed great benefits from holding the title of European Best Destination in 2022. The city's tourism board estimates the promotional value of the title at more more than €10 million.

The news of Slovenia's capital winning the title has been seen by four million travellers from around the globe on the European Best Destinations website alone, Turizem Ljubljana said on 8 January.

Adding the organisation's media partners, the news has reached more than 420 million people in promotion that is valued at more than €10 million and has long-term effects, Turizem...