Dončić to keep boosting Slovenia as tourism brand

NBA superstar Luka Dončić will continue to work with the Slovenian Tourist Board (STO) on promoting Slovenia as a tourism destination this year. The cooperation is valued at €100,000.

"Top athletes are excellent ambassadors of our country and of the I feel Slovenia brand," the STO said in announcing cooperation with several Slovenian athletes this year.

"Their achievements make Slovenia better known and better positioned in foreign markets as an excellent active destination, and they boost Slovenians' national pride," the organisation added.

The STO noted the growing...