Tourism management plan

The Tourism Ministry this week presented the framework for the management of tourism destinations, known as Destination Management and Marketing Organization (DMMO). It is aimed at promoting tourism spots, attracting visitors and developing a sustainable regional economy to the benefit of local communities.

Such a body is meant to have 10 main objectives:

* The DMMO should have the ability to bring together all stakeholders with a common goal of institutional improvement in marketing and management. 

* It will take the tourism policy of the destination to be decided by the central government as a guideline in planning, decision-making and directing the economic and social development of the destination.

* It should invest in data collection tools, ensuring that all strategic decisions are informed. 

* It will collect detailed knowledge of the...