Serbian firms expanding Greek presence

Greece constitutes a window to the countries of Western Europe for retail chains from Serbia, which have recently been active in this country and indeed with rapid growth rates.

After the developments in Ukraine, which effectively shut off the large Russian market, as well as the countries around it, the expansion toward a country that loves brands and whose residents have a higher real disposable income than that of the rest of the Balkan countries and of the former Eastern European countries, are strong incentives for entering the Greek market.

On the other hand, these are chains that sell their products at competitive prices compared to others in their category, which in the context of an inflation crisis gives them an impetus to capture significant market shares.

On Wednesday, Serbian chain Lilly Drogerie, active in the category of cosmetics, nutritional...