Private-label products grow

The share of private-label products reached historic highs in the first two months of 2023, with consumers looking for cheaper solutions due to inflation, while their participation in the Household Basket measure has been considerable.

However, the shift toward private-label products is expected to continue at least throughout the year, especially since seven out of 10 suppliers and retailers are planning a new round of price hikes this year.

The latter was revealed on Thursday by the head of NielsenIQ for Greece and Bulgaria, Vaios Dimoragas, presenting the company's annual conference on purchasing trends recorded in a survey carried out among CEOs of suppliers and retailers. It is no coincidence that the turnover growth expected for 2023 by the heads of supermarket chains and consumer goods industries will be inflationary, while half of them expect a decrease in...

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