Connecting with the Greek digital diaspora
There has been much talk, in this space and elsewhere, about the importance of courting digital nomads. Today, Greece is in heavy competition with many of its southern neighbors to attract those with the means and capacity to live and work from anywhere. Portugal has demonstrated particular success in this area.
Separately, in recent years, there has been understanding of the need to better engage the Greek diaspora.
These twin objectives might meet somewhere in the middle in a dedicated effort to engage the Greek digital diaspora. Attracting this specific niche offers great potential for Greece's short, medium and long term.
These members of the Greek diaspora have a "built-in" connection through their heritage, a connection the country could readily tap into. As digital nomads, they tend to skew towards a younger age. They also tend to be more...