The First LEGO® Store Opens Its Doors In Bulgaria

The iconic LEGO® brand opens its first official store in Bulgaria at Paradise Center, floor 0, on December 19 with the largest and most exclusive collection of sets in Bulgaria. More special corners, many surprises and exclusive discounts await us.

LEGO, the leader in creative play loved by millions around the world, is preparing for the opening of its first officially certified store in Bulgaria. The grand opening will take place on December 19 in Sofia, the heart of Paradise Center, level 0, from 2:00 p.m.

In the first officially certified LEGO store in Sofia, fans will have the opportunity to experience the true LEGO experience for all ages, with incredible opportunities to play with LEGO pieces, conceptual inspirations and exclusive offers. And that's just the beginning.

With an emphasis on fun and creative experiences, the first official LEGO store in Bulgaria will present a full range of new and exciting sets that are not available anywhere else in the country.

The concept of the store is to provide Bulgarian consumers with the richest and unprecedented range of LEGO products on the Bulgarian market, as well as to provide an authentic experience for its visitors through numerous corners and special installations, as well as a special children's play area.

On the occasion of the grand opening, LEGO has prepared special surprises for all visitors - only on December 19th, they can expect discounts of -50% for every second item purchased, exclusive LEGO gifts for the first 500 customers with purchases over BGN 250, as well as many more special surprises and collectible sets from the largest LEGO assortment in Bulgaria.

The first officially certified LEGO store in the country will offer the...

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