Carrefour Returns to Sofia: French Retail Giant Opens Two Supermarkets in the Bulgarian Capital

After nearly a decade-long absence, the renowned French retail chain Carrefour has made a triumphant return to Bulgaria, marking its comeback with the opening of two supermarkets in Sofia. The new Carrefour outlets, situated in TSUM (Central Universal Store) and at 89 Al. Malinov Blvd., herald a fresh chapter for the brand in the country, offering a diverse range of products and a promise of further expansion in the coming months.

Embracing a smaller format compared to its previous presence, the Carrefour supermarkets aim to cater to the evolving needs of Bulgarian consumers while maintaining the brand's signature commitment to quality and variety. With plans to operate 25 locations by the year's end, Carrefour's resurgence signals a renewed focus on the Bulgarian market and a strategic investment in its growth potential.

Proudly showcasing French goods alongside a wide array of products, the newly opened supermarkets boast over 8,000 items, including approximately 300 French products bearing Carrefour's own labels. Setting itself apart from competitors, Carrefour emphasizes its extensive portfolio of private labels, encompassing everything from organic offerings to household staples, catering to diverse tastes and preferences.

Facilitating a unique shopping experience, the Carrefour outlets feature dedicated coffee areas in collaboration with Cafemag, inviting customers to indulge in moments of relaxation amidst their retail excursions. This blend of convenience and ambiance underscores Carrefour's commitment to enhancing the overall shopping experience for patrons.

The revival of Carrefour in Bulgaria comes under a new franchise agreement brokered with Greek intermediary Retail&More, signaling a fresh start for the iconic brand under...