Californians won what?

"We are the most beautiful country in the world." "We have the greatest culture." "We have the best cuisine." These are some of the cliches that often lead us to arrogance and inaction. When you think you're the best at everything, you find no reason to try, so you don't develop. There is another stereotype that we constantly repeat: that "we are a world leader in olive oil and we produce the best-quality olive oil in the world."

Many decades ago, both might have been true, but in recent years this is no longer the case. In terms of world leaders in olive oil, Spain, Turkey, Tunisia, and Italy rank much higher than us. Tunisia in particular, which has a large production of olive oil, has signed agreements with the European Union to cover the gaps in the EU market. And in terms of quality, too, where traditionally Greece used to sweep the international awards, now we have...