Former TikTok CEO: ‘It’s about providing and being delighted’

'The key is that you get to see [on TikTok] exactly the types of videos you love in the stream that you really like, and the time and place of the choosing of the algorithm, which knows when you want to see a certain thing,' says Kevin Mayer, former CEO of TikTok and former chief operating officer of the parent company ByteDance Ltd.

The former CEO of TikTok and former chief operating officer of the parent company ByteDance Ltd, Kevin Mayer, today co-CEO and co-founder of the company Candle Media, LLC, talks to Kathimerini about the "secrets" that established TikTok at the top of the charts of young people.

I would like to start by asking what TikTok is, what the original goals of the app were, and what was and probably still is the vision of the digital platform?

Its stated mission was to bring joy to the internet, to be relatively light and fun and not too political. Meaning it is not like the former Twitter. TikTok is more of an entertainment platform. In fact, the mission of TikTok was not and is not really to communicate one-to-one, but it is really about looking at videos that are chosen for you by a massive AI engine and being delighted, being joyful and just seeing things...

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