What if orchestras were more like Netflix?

As subscriptions face an uncertain future, classical music could look to the membership models of streaming services and gyms for inspiration. [Jake Terrell/The New York Times]

Perhaps you spend your mornings at the gym, working out with the help of a playlist on Spotify. In the evening, you wind down with Netflix or a movie on Max. As you go to bed, you might even open a meditation app to help you fall asleep. Then you wake up, and do it all again.

A routine like that is built on memberships that provide unlimited access to something for a monthly fee, and are tightly woven into our lives in part because they're convenient. (Dangerously so: I'm far from alone in having realized too late how many free trials have turned into valves quietly hoovering up money from my bank account.) Why, then, have they not caught on in classical music performances?

The model could go something like this: You pay a monthly membership fee to your local symphony orchestra that entitles you to attend however much you'd like. As with a gym or a streaming service,...

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